As installers continue their return to work in the home, Jon Vanstone, Chair of Certass TA, looks at the issues around consumer confidence, focuses on the industry changes on the horizon and how to reassure customers, plus the importance of installers utilising the support that’s out there for them.
1. Consumer confidence
Last week we touched on the issue of consumer confidence and we have now released our updated consumer guide to the entire industry, to help everyone stay safe as installers get back to working in homes. It’s available to download from certassta.co.uk.
Consumer confidence will be key to restarting the economy and Government are conscious of this. They are launching a new consumer campaign about getting tradespeople back into homes which we will share and support on our social media channels – feel free to join us in spreading the word.
2. Industry Changes
I’m sure you will have seen the headlines in the national press about Everest, and it is sad to see not only numerous jobs, but also contracts and deposits at risk. News like this that gets into the national papers is sure to have an impact on homeowners’ confidence when looking for glazing installers.
My advice is to prepare yourselves to answer any questions customers may ask about guarantees and how they are protected, however, you should talk to your insurer about what you can and can’t say about any insurance model. It’s a good chance to reassure them that you do the job right and have the right protection in place for them, however, models in glazing that bypass insurance protection are going to struggle to give the coverage they imply.
3. Off to work we go…
I am really pleased to see so many of our members taking advantage of the resources we have given them to prepare themselves to get back to installing in homes. Feedback on the documents has been good and we know from looking at various industry forums, there is a real need for this clear, concise information and advice. With that in mind, we have made Certass Trade Association COVID-19 Secure Procedures advice document and installers’ quick info guide to the industry freely available too.
There are big changes on the horizon around competency regulations, and making good habits now to work inline with approved safety measures will put installers in a strong position moving forward.
Jon and the Certass team are sharing the latest, relevant Government information for installers on the Certass TA Members Forum on Facebook. The team can also take your queries and questions direct to Government if an answer can’t be found – join the conversation now!