Certifiedcompetent.co.uk is the newest consumer advice and ‘find a trader’ website service to help homeowners find certified, competent contractors to carry out their home improvements. Powered by Certass, the free-to-search site already has every Certass member company listed for free, as part of its growing digital support package for members.
Jason Clemmit, managing director at Certass said: “We added the ability to add company logos and business information to the Certass member listings a few years ago, when we launched our verified consumer ratings service. We now have tens of thousands of genuine consumer ratings, we felt it had now reached the critical mass to launch a dedicated consumer website.
“It means that homeowners can search for their local, trusted certified trader who is not only highly recommended by genuine customers, but also independently certified to do the job right.”
Certifiedcompetent.co.uk is live now, and Certass members are listed for free as part of their Certass membership. Homeowners can use the website to get advice, information, and inspiration on home improvements, as well as details of their local Certass installer. All homeowner leads will be sent direct to Certass members via their members area.
Jason added: “With Certifiedcompetent.co.uk, our aim is to professionalise consumer ratings. There are many ‘Find a Trader’ services advertised on TV and radio that are designed to provide the trader with business sales leads. But these schemes can cost into the hundreds of pounds per month. They don’t validate consumer ratings, and the providers don’t actually check the trader for work standards – but we do both.
“Even better, a listing on the site is included at no additional cost to Certass members, providing extra leads for free! Each company listing includes a dedicated page on the site which can be linked to social media profiles and feature the services you provide as a good online alternative to websites for SMEs.”
Consumer and market data provider Statista said of a recent report on online review reading behaviour that “approximately nine in 10 UK consumers stated they would check online reviews before buying from a particular business. Even more shoppers said they often avoid enterprises with a rating lower than four.”
“CertifiedCompetent.co.uk further demonstrates our company ethos of putting customers first,” added Jason. “And promoting our members, rather than promoting ourselves. It’s a free opportunity, and it’s easy for members to update their profile and encourage their previous clients to leave reviews, to help their listings stand out to potential consumers looking for competent traders in a very competitive market.”