Freefoam has embarked on a broad PR and digital campaign called ‘Helping Customers Grow’. The aim of the programme is to shine a light on the roofline market and its supply chain, to showcase all areas of the business and to illustrate how, as a manufacturer, Freefoam consistently delivers products and services to help its customers grow.
Working with MRA Marketing and digital agency Mind Made, Freefoam has created a range of high-quality, innovative material for print and digital channels to bring the story to life. These include thought-provoking articles, customer interviews, installer stories and video testimonials to deliver the message across the roofline and glazing press and target audiences across all digital and social channels.
Commercial Director Colin St John says: “We know that, although the outlook is uncertain, we are a strong and secure company able to withstand the rigours of the market. With a robust infrastructure and nearly 30 years of delivering to our customers we have a strong and consistent story to tell. It’s been incredibly inspiring to hear throughout this programme our customers’ stories of success and to know that we have played an integral part in that development.”
A short video to highlight the Helping Customers Grow campaign can be seen at: