The Glass and Glazing Federation (GGF) reports that it has received ‘some interesting statistics and comments’ indicating that 2020 could be a very good year for conservatory sales.
Purplex Marketing (a GGF Member) recently released research results that show online searches for home improvement are at new levels, with key words such as patio doors and conservatory displaying significant increases.
The GGF, which launched its Consumer Guide to Conservatories earlier this year – available on MyGlazing.com and GGF.org.uk and free to download for everyone in the industry – has also conducted some online analysis and can reveal the following insights:
- Average Google searches using keywords for information about conservatories is 216,670 per month. In the month of May, the figures jumped to 276, 720 searches. An increase of 28%.
- Visits to the MyGlazing.com conservatories’ webpage have also jumped by almost 70% in the last month with approx. 100 unique page views per day.
With the Covid-19 pandemic and lockdown, there is an obvious advantage for consumers getting a home improvement that doesn’t mean workers coming into the home.
Phil Goult, head of Conservatory Development (Sales) at Anglian Home Improvements and chairman of the GGF Conservatory Association, commented: “We have noticed a spike in the interest and I think that the recent lockdown, people working from home and having to stay indoors has perhaps made them consider more home improvements. It is early days but encouraging signs and we will have to see if the interest materialises into sales and installations.”
James Lee, GGF director of External Affairs, commented: “The signs are very positive and the increase can be attributed to several factors. The fine weather, the need for more home space with more people working from home, greater appreciation of the home and many homeowners having cash in their pockets after months of lockdown and low spending. The GGF is currently carrying out consumer research to get even greater insights into the conservatory sector and the home improvement market in general.”
To find out more about the GGF Conservatory Association please visit the GGF website or email firstname.lastname@example.org. Free download of the GGF Consumer Guide to Conservatories is available from MyGlazing.com.