Home Doors ‘Improve the buying experience’, says Tommy Trinder

‘Improve the buying experience’, says Tommy Trinder

61% of installers say that ‘improving the buying experience’ is the primary reason for seeking new quoting software, according to latest research from Tommy Trinder.

According to Tom Barfield, Business Development Consultant to Tommy Trinder, it’s all change when it comes to carrying out demos of Tommy Trinder’s Framepoint app. 

He said: “2021 was all about saving time. Installers, working all hours to keep up turned to Framepoint in the need for speed; as a means to get quotes out more efficiently. Quite honestly, installers just wanted their evenings and weekends back!

“But this year the thinking is different. In our more competitive, post-pandemic environment, installers are recognising that there’s more to winning hearts & wallets than simply getting a quote out of the door. Installers want software that will wow customers and help them stand out from the crowd – software that will help them deliver a great ‘buying experience.’”

Focussing on how people buy, not just what they buy, makes business sense according to a number of recent studies. Indeed, latest research by global business consultants, Gartner, shows that companies that deliver a great buying experience grow twice as fast as those that deliver average experiences.

Commenting on the drive towards creating a unique customer experience at the sales stage, Chris Brunsdon, Founder & CEO of Tommy Trinder added: ““Customers love being able to try before they buy too – trying out different handles, colours and bar options and instantly seeing the results up close and in situ. All this adds up to a slick, memorable and fun buying experience. And in a flattening market, installers are telling us it’s becoming key to winning orders and staying ahead.”


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