The desire for natural light in our homes creates an opportunity for the window trade, according to profile manufacturer, Rehau, following a recent survey.
After polling 2,000 remote workers, Rehau found that the average home-worker gets just 22 minutes of natural daylight per day. The systems house predicts that this will place more focus on windows and doors as consumers seek to bring more light into their homes.
Rehau commissioned the research to explore the issues that consumers face when working from home, and as part of a wider strategy to build brand awareness for its trade customers. The study found that three in 10 have no natural light over their working area, with 36% saying it definitely contributes to a lack of motivation. So far, the campaign has grabbed the attention of a number of national newspapers including The Sun and The Express.
When working from home, one fifth of respondents said they would move their working area adjacent to a window, with 65% convinced this affects their productivity. With trends over the past 12 months highlighting a significant rise in home renovations, Rehau suggests that the search for natural light creates opportunity for the window trade.
Stephen Beresford, head of Marketing and Communications at Rehau Windows, said: “The research shows that natural light and windows are key considerations for homeowners when making changes to their homes. Through commissioning this study, we are raising the profile of the Rehau brand with consumers to create new opportunities for trade. The pursuit of more natural light presents renewed prospects for the fenestration industry as it means more focus will inevitably be placed on their windows and doors.”
Despite having worked from home for 12 months, 61% of those who completed the survey expressed that they still consider the environment to be temporary.
Stephen continued: “Remote working is expected to continue to some degree for the foreseeable future, and in many cases a new way of flexible working will be adopted by many businesses, so those temporary spaces will likely need to turn into permanent fixtures. We expect home investments to continue, with windows and doors playing a key role.”
‘Working in the Dark’ is the first campaign in a series, as Rehau looks to increase national consumer awareness. The campaign makes up part of a wider strategic programme which aims to make Rehau windows more desirable in people’s homes, as well as educate consumers that not all window materials and brands are the same.