Made For Trade has announced it has undergone a new digital-friendly branding transformation to better reflect the firm’s current product positioning, service offering and core values, as the company builds on the name’s ongoing success ahead of FIT Show 2022.
Hot on the heels of unveiling a new look image and branding for the multi-award winning Korniche product line last year, Made For Trade (MFT) is delighted to reveal a refreshed and reimagined corporate identity for the parent company ahead of their much anticipated return to the FIT Show which begins on 10th May 2022.
Featuring a stylised angular typeface and design elements that reflect the company’s cutting-edge fenestration products and engineering, MFT says the new look sits hand-in-hand with the revitalised Korniche brand, allowing the two names to be intrinsically linked – and instantly recognisable – as part of a broader marketing drive from the Wynyard-based outfit.
The company says the logo and branding will cement a familiar image in the minds of trade customers looking for a trusted ‘go-to’ for glazing, whilst enforcing MFT’s award-winning ethos of ‘the best products with the best service at the best prices’ – allowing the company to be sought out by name alone.
With the advent of the revolutionary and game-changing Korniche roof lantern and subsequent bi-folding doors, MFT has long been regarded as an innovative operation; something that the company says is encapsulated in the clean, efficient and unique look of the new logo and corporate style. From investment in advertising to attention-grabbing liveries on the company’s own fleet of delivery vehicles, MFT says the new identity will allow it to further build a brand with greater impact across a broader range of marketing streams to reach new customers.
With company roots featuring more than four decades of experience in fenestration, MFT says the dynamic and distinctive ‘next chapter’ look for the company is not only able to catch the eye of those potential new trade partners, but also present a re-invigorated image to re-establish the brand with MFT’s current audience. The company says the suite of branding accentuates its famously progressive values, as well as aligning well with the digital world of 2022 and will stimulate new growth in an ever-changing market.
Intended to drive the name forward and become quickly identifiable to consumers, MFT says the refresh capitalises on the success of the Korniche product range and is set to further maximise sales for trade customers. The company says the new look not only allows MFT to set themselves apart from competitors whilst reflecting the cutting-edge products and design ethos, but also raises awareness and instant recognition to a buying public that are increasingly asking for Korniche and Made For Trade by name from their installers.
The company says the crisp and exacting branding also incorporates a detailed design nod to the its industry-leading approach to engineering perfection and innovation. Along with bringing in experience from the automotive and motorsport world, MFT says the recently announced recognition of rigorous ISO9001 quality certification applies new standards to the glazing industry. Furthermore, with patented features allowing the products to not just be stronger, slimmer and warmer, MFT’s Korniche innovations also look to maximise efficiency to save the trade installer hours on site.
After being unveiled at the FIT Show 2022, MFT says the new-look logo and branding will be introduced across digital and physical platforms from June 2022, and will help phase in the next chapter of an enviable upward trajectory for this forward-thinking fenestration company.