Home Doors Solidor’s new Channel 4 advert opens the door to that cosy ‘I’m home’ moment

Solidor’s new Channel 4 advert opens the door to that cosy ‘I’m home’ moment

Solidor says it is capturing that cosy ‘I’m home’ feeling in a new TV advert to be launched this Boxing Day.

Featured on Channel 4 and associated channels such as Film4 and E4 during Christmas and New Year, it shows a father – Chris – closing the front door behind him to be met by his young family, and a young woman, Lizzie, doing the same before luxuriating in a long, hot bath.

“We decided to feature real people’s homes to make the advert more realistic,” said Jonathan Brignall, marketing director at Solidor. “The message is that choosing the right front door is so important for creating that ‘I’m home’ atmosphere when you close it behind you and escape the rest of the world.”

Solidor chose two contrasting styles of house for the advert to demonstrate that there is a door style for every home.

The first, a modern, five-bedroom, family home in Leeds, was the perfect match for an Anthracite Grey Palermo from Solidor’s Italia range. The second, a Victorian home sympathetically refurbished to retain its period style, benefited from a stunning Peacock Blue Edinburgh with a uniquely contrasting Buttercup Yellow interior.

For the campaign, Solidor worked with Northwest family-run business Alexander Windows, who pulled out all the stops to ensure installation was finished in time for filming, providing two of their most experienced installers, Ross Corbett and Graham Stubbs (pictured).

“We pride ourselves on helping our clients to build the feeling of home, to create their sanctuary, and our partnership with Solidor helps us to do just that. This advert is a great opportunity to share with viewers the joy we get to see every day when installing tailor-made Solidors in our customers’ homes”, said Alex Wood, sales director at Alexander Windows.

Watch out for Solidor’s new advert this Boxing Day.

www.solidor.co.uk

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