Yale is proud to announce that it will be sponsoring National Home Security Month (NHSM) for its eighth consecutive year.
The annual campaign, which this year is themed ‘You call it home, we keep it secure’, aims to raise awareness around the importance of home security. Offering advice, breaking down technical jargon, and debunking myths for homeowners across the UK, NHSM helps to drive demand for security products and installation services nationwide.
Paul Atkinson, sales and commercial director for Yale, commented: “At Yale, NHSM has become a highlight of our calendar each year because of the good it does for homeowners and for the industry. It’s truly a great initiative to be involved with. Taking place in October, the campaign coincides with the onset of the clocks going back and darker winter evenings – which is a pivotal period for security sales and a time when many people consider upgrading their doors and windows.
“NHSM gives us the perfect platform to talk directly to homeowners about what they actually need to make their home secure, and while doing so are able to boost awareness for our fabricator and installer partners.”
Week one of the campaign in particular presents a prime opportunity for door fabricators and installers, as it takes a deep dive into door locks. Dubbed ‘You call it home, we keep it locked’, security experts will be providing insight into the best standards, products and practices of a variety of door locks on the market. This provides an ideal opportunity to up-sell British Standard security solutions, such as the TS007 compliant Yale Platinum 3 Star cylinder and TS008 compliant letterplate.
However, the opportunities don’t end there. Week five’s ‘You call it home, we keep it protected’ aims to shine a light on dark nights and how burglar activity can change with the shorter days. Arming homeowners with the stats and knowledge they need to make the changes required to keep their homes secure. While other weeks include a focus on smart security, safes, and CCTV and alarm systems.